Identifier: popularelectric619131chic (find matches)
Title: Popular electricity magazine in plain English
Year: 1912 (1910s)
Authors:
Subjects: Electricity
Publisher: Chicago, Ill. : Popular Electricity Pub. Co.
Contributing Library: Smithsonian Libraries
Digitizing Sponsor: Smithsonian Libraries

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shelves for sale. The Elgin National Watch Company, shows by motion pictures the various processes of manufacture of Elgin watches. These films are shown in moving picture theaters in the various towns where Elgin watches are sold. The Commonwealth Edison Company has had several of these films made for use at electrical shows, and the latest one of these is entitled Gloom and Joy, a comedy, the plot of which was suggested by myself, and worked out with the help of the motion picture company and their staff of actors. This film was shown in our White City exhibit during the past summer to upwards of 85,000 people. It all looks very simple on the screen, but if you could have been present in the studio when the picture was being made, you would realize the enormous detail necessary to be gone through with to produce the finished picture,and all for advertising, to lot the public know of the comfort to be derived from the use of things electrical in the home. POPULAR ELECTRICITY and M^ WORLDS ADVANCE
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The illustrations on this page give, after a fashion, a meager idea of the stupendous character of the latest Kleine-Cines production, Antony and Cleopatra, which has recently been imported from Italy by George Kleine, who gave us Quo Vadis? and The Last Days of Pompeii, and which is soon to be shown in the larger theaters of the country. Eight full reels tell the fascinating story of the queen of Egypt who MOTION PICTURES 1155

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